Advertise it like a pro - The Ultimate Guide to Google Ads

It is estimated that approximately 100,000 searches are conducted on Google every second of the day, which results in an unimaginably large number of people who are active on this search engine every day around the world.

Including the percentage of people who belong to your target audience. 

The main purpose of Google Ads is to introduce yourself to your audience, increase awareness of your brand, and ultimately increase the engagement of potential customers and consumers, resulting in higher sales.

If you have ever wondered what Google Ad is and how Google Ads works, you're at the right place. Ladies and gentlemen, please fasten your seatbelts, we are preparing fortake-off.

What is Google Ads?

What is Google Ads?

You've probably heard of the term, but maybe you don't know exactly what Google ads is.

Google Ads or Google adwords is a platform for online advertising and promotion of products and services. Google Ads management is mostly used by companies, small and large businesses, but also by individuals who want to present what they do to their target audience.

The platform is accessible to everyone, and anyone can use the advertisements on Google. Everything you need to access it is a stable internet connection, a website, and an email address. 

Interestingly, the conditions for using Google Ads services are the same for anyone who wants to advertise, and in the key point - it doesn't matter what your budget is.

What makes the Google Ads campaign successful?

What makes the Google Ads campaign successful?

The conditions are the same for small businesses as they are for multimillion-dollar companies. 

When it comes to it, quality plays a crucial role. The success of Google ads advertising depends on how well you create and manage it. 

The higher quality and more accurate you create the campaign, the more successful the results will be, regardless of the budget you have.

Google ads are beneficial for promoting local products and services - if you are a small business, entering the internal market - if it matches your goals and objectives, but also promoting new products and services if you are a brand that is already well-known and leading in its industry.

Is the size of the budget crucial for good campaign?

As we have already said, the budget is not crucial for the success of the Google Ads campaign. You can always control the budget and, if necessary, reduce or increase it according to your needs. 

The budget can be set in advance so that you pay when the campaign is created or only when the customer clicks on the ad (Google AdS PPC).

On the Google Ads platform, you can also set the start and end times of the campaign. Setting the duration of the campaign is an important step if you do not want to control and change the budget so that no extra amount is deducted from your account.


Google ads strategy depends on the goal and objectives of your brand.

Before you start creating a advertisements on Google, ask yourself the following two questions:

1. Who is my target group?

Targeting your audience is essential for running a successful business, and it can also help you a lot when creating a Google advertising strategy. A clearly defined target group will greatly improve the Google Ad campaign itself and will narrow the scope of placing ads to the niche you choose.

2. What do you want to achieve with the ad?

Do you want Google PPC Ads, more visits to your site, more calls, or huge overall ad impressions? All this needs to be defined before you start creating your Google ads campaign.

How do Google Ads work?

How do Google Ads work?

The Google ads platform was created very intuitively. Even if you are an absolute beginner, you can easily find your way around creating your paid Google ad. 

At the very beginning, you can choose to create a campaign with the help of the goal's guidance or to create it yourself from scratch.

If you don't feel like you can manage everything by yourself, you can always hire an expert for Google Ads management.

If you already have experience in creating a Google Ads campaign, you can use expert mode to have full control over your campaign.

5 Google Ads tips that can make the process easier for you

Whether you're an expert and know how to advertise on Google, or not, these five Google Ads tips can help you manage your campaign.

Creating a goal

Once you set your goal, the entire campaign will be directed in the right direction. Whether you want to achieve more calls, more sales on your webshop or site sign-ups or you simply want more visits to your physical location, it's up to you. 

The Google ads strategy offers you options that should match the goal of your campaign.

Ad type

Depending on what you are promoting, choose the type of Google ad that will be the best match for your product or service.

We distinguish five basic types of Google Ads campaigns:

• Google Search Ads

• Google Display Ads

• Video Ad campaigns

• Google Shopping campaigns

• Google Discovery Ads

Geographical area of the targeted group

The geographic area must be aligned with the area where your target audience lives. If you are exclusively local, the geographic area set can be in the range of 15-20 km, while if you are operating at the level of a city, state or continent, you must set the area accordingly.

Always be guided by your target audience as well as the market where you want to market your products or services.

Target audience

Once you have answered the question of who your target audience is, this step will be easy for you. Simply define your target audience based on keywords, or based on your niche interests.

In this step, you need to define specific or general keywords and interests to make the Google Ads campaign as successful as possible. You do not want your ad to go to the wrong target audience. In this step, it is also important to specify in which language area your ad will be placed.

Set a budget and bidding

Once you have determined how much budget you will spend on your Google Ads campaign, you need to allocate it. Determine the currency in which you will pay, and then what your maximum daily budget will be. 

By setting a maximum daily budget, you ensure that the amount is not exceeded daily, while at the same time, it is distributed depending on how the campaign is going. Also, you can determine how much of your budget to spend on clicks, views, messages and so on (CPC, CPM, CPV, vCPM).

What is Google PPC Ads?

When it comes to Google Ads PPC, it's important to set up your campaign the right way because Google PPC Ads works with a specific intent. If you match your campaign keywords with the user-specific search, your ad will likely be the first thing the user sees in their search.

Also, this type of Google Ads strategy is very affordable for small businesses.

When it comes to budget, it’s important to mention CPC (Cost Per Click). You don’t have to pay the entire amount for the ad upfront, because you pay per click (Google PPC Ads).

To set the right CPC amount, you need to do a little research on how your first campaign is quoted. After all, you want to make more profit with a low CPC.

To develop the best strategy for Google Ads, it’s also important to set the right KPIs (Key Performance Indicators), which are targets that you can use to track your progress towards your goals.


The advantage of the Google Ads platform is that it is suitable for absolutely all activities and industries.

Whether you are a small or a large business, with the help of a Google Ads campaign you can optimize and market your products and services, regardless of what you do and what your budget is.

Google Ads is a powerful and fruitful tool for companies and businesses that want to reach their online target audiences and increase their profits. 

Google Ads campaigns offer the best of the digital world, and the overall approach is user-friendly.

A wide reach, powerful targeting options, and a monitoring approach make the Google Ads platform an indispensable tool for successful online advertising.