White Label Google Ads Management
Premier Google and Microsoft Advertising Partner support for agency partners.
A roofing contractor we manage paid search for went from an 8.8% conversion rate to 12.2% in one year on the same core campaign. Paid search conversions rose 38%. That is the kind of work we do for agency partners, under their brand.
Who this is for
Agencies selling PPC
Agencies selling PPC without an in-house specialist.
SEO and web agencies
SEO or web agencies whose clients want paid traffic now while organic rankings build.
Teams at capacity
Agencies with a PPC lead who is overloaded and needs a team for setup, builds and optimization.
You keep the client. We run the account.
White Label Agency is a Premier Google and Microsoft Advertising Partner. Our team has managed paid search since the early 2000s.
Your agency
Client facing
- Closes the deal
- Keeps the client relationship
- Presents reports, recommendations and audits under your name
White Label Agency
Behind the scenes
- Builds, runs and reports on the account
- Fulfills Google Ads, Microsoft Ads and related setup
- Slack access and a white-labeled monthly report
What's included
Up to 10 hours of consultation and campaign setup. Responsive Search Ads, ad extensions, landing page recommendations, analytics integration and conversion rules for forms and phone tracking.
Microsoft Ads up to 5 hours when imported from Google. LinkedIn and Facebook setup up to 5 hours. Geofencing on Simpli.fi up to 10 hours. Creative from your client or $90/hour. Monthly management is tiered by ad spend.
Landing pages when you need them
If your clients also need landing pages, our web design team builds them in Webflow or WordPress under your brand.
Built for agencies
Partners reach us on Slack. Partners with more than five clients get a dedicated Slack Connect channel. Monthly report plus up to one hour of call time on results.
How we run an account
Audit, campaign plan, copy and landing pages, tracking, optimization and white-labeled monthly reporting.
Audit
We review the current account and show what is wasting spend. You can use the audit to win or expand the client.
Campaign plan
Structure, keywords, budgets and targeting, packaged for you to present.
Copy and landing pages
Ad copy written to earn the click. Landing page recommendations, or a full page build through our web development team.
Tracking
Form and call conversions configured before spend goes live.
Optimization
Ongoing work on targeting, keywords, negatives, bids and conversion rate.
Reporting
A white-labeled monthly report you can send as your own.
Full page builds run through our web development team.
Why agencies choose white label Google Ads
Latest knowledge
Search, Display, Video, Shopping, Remarketing and Performance Max, plus Microsoft Ads. LinkedIn, Facebook and Simpli.fi geofencing setup available.
Power in data
Optimization uses Google's available tools, keyword and negative keyword analysis, bid management, and conversion tracking so spend follows performance.
100% hands-off
You keep the client relationship. We build, run and report on the account under your brand, with Slack access and a white-labeled monthly report.
Campaign types
Results from paid search programs we manage
All results are from case studies on our case studies page.
Paid search conversion rate, up from 8.8% in one year on the same core campaign.
More paid search conversions year over year, from 1,646 to 2,275.
Increase in PPC impressions and clicks.
Family practice law firm
Rebuilt for low-competition keywords with Search-only, tight ad groups and call tracking, then expanded to Meta and Bing.
Read our case studies →Why outsource Google Ads to us
Premier Google and Microsoft Advertising Partner status. Month-to-month terms, no client minimum.
Partner pricing that leaves room for your markup
Monthly management is tiered by ad spend. Contact us for wholesale pricing.
Why agencies partner with White Label Agency
You close the deal. We fulfill Google Ads, Microsoft Ads and related setup so your agency can sell paid search without hiring a specialist.
Agencies
Use us to deliver work under their own brand.
Years running agencies
Our team knows the agency side because we ran them.
SEM and SEO since the early 2000s
Our leadership has worked in search for that long.
Slack-first communication
Partners reach us on Slack. Partners with more than five clients get a dedicated Slack Connect channel.
Frequently asked questions
What is white label Google Ads management?
We build and manage Google Ads campaigns for your clients, and your agency presents the work under its own brand. Reports, recommendations and audits carry your name.
Which campaign types do you manage?
Search, Display, Video, Shopping, Remarketing and Performance Max in Google Ads, plus Microsoft (Bing) Ads. We also set up LinkedIn, Facebook and Simpli.fi geofencing campaigns.
Can you take over an existing account?
Yes. Setup can use an existing campaign. We usually start with an audit so you can show the client what will change and why.
Who writes the ads and makes the creative?
We write ad copy as part of management. Display or social creative can come from your client, or we produce it at $90/hour.
One partner for paid search and the pages behind it
Google Ads sits next to Meta ads, web design and web development, so one partner can cover the full program. Your client sees your brand.
White Label Facebook Ads
Facebook and Instagram campaigns, creative, funnels and branded reports.
Explore →
White Label Web Design
Client websites planned, written and designed under your brand.
Explore →
White Label Web Development
Builds in Webflow, WordPress and e-commerce platforms, from your designs or ours.
Explore →Related reading
Hand off your next Google Ads account
Send us the client and the budget. We will come back with an audit, a plan and your wholesale cost.