Ultimate guide for Lead Generation Facebook Advertising
Many people spend their free time on Facebook, and this is a fact that should be taken seriously. Who doesn't like to relax by scrolling through their feed after a hard day's work?
That's right, this kind of digital relaxation is an ideal opportunity to put your marketing strategy into action and bring your products and services closer to your customers through lead generation ads.
Are you wondering why this method is so successful? Well, the answer is simple. In the relaxed, friendly atmosphere of social media, access to potential customers is far more favorable than other marketing strategies that can often be tiring and aggressive. No sales ad that succeeds screams "BUY ME!’’.
Read on to find out how to run a Facebook Lead Ad and learn all about this powerful strategy for better sales.
What is the secret of a Lead Generation Facebook Advertising?
Facebook ads leads are based on compensation. Most of the time, it is the relationship between the user's data and a free added value related to your offer.
Giving a free value is one of the best marketing strategies ever to attract potential customers, which also applies to lead generation ads.
Creativity and wisely created ad design play a big role in lead generation ads.
With Facebook lead generation campaign you can create attractive and clickable offers that provide free value in exchange for customer data.
Some of these free values include:
- Free webinars
- Free e-books and manuals
- Free trial period
- Different types of discounts and promotions
How to run a Facebook Lead Ad?
Once the user is interested in your lead gen ad and clicks on the offer that appears on the Facebook home page, Facebook Stories, or Messenger, they will be redirected to a Facebook lead form or separate landing page.
The Facebook lead form, represents a unique option for the user to auto-fill data, without leaving the platform.
In this step, the user can leave their basic contact information, including first and last name, phone number, and email address.
The data obtained is later mostly used to improve marketing strategies and sales.
Steps to create a Meta Lead Ads + Useful tips for optimization
To create ads, you need an account on the Facebook platform and access to Ads Manager.
You can access Ads Manager through a desktop computer or the Meta Ads Manager mobile application.
In order for your ad to be as successful as possible, you need to pay attention to some details.
1. Start creating Lead Generation Ads
First, open Ads Manager and start creating a campaign by clicking the Create - Lead Generation option.
Once you have selected Lead Generation Ads as the campaign type, you will be able to set the campaign objectives, duration, target audience, as well as the ad placement schedule and payment.
2. Choose Lead Gen Ad type
Now you will have to manage the formatting campaign via a single image, video, or other form that you have envisioned as the main component of your Facebook Lead Generation Ads.
You will place the ad by entering the title and description of the ad, adding an image or video, connecting the ad with a link to your Facebook page, and finally selecting the "Collect Leads" option.
3. Add title and main information for your Meta Lead Ads
The title is a very important part of the advertisement. It is recommended that it is interesting and clickable, like id, and not too long.
A short description that explains the offer in more detail and a good title will increase the chance that the user will click on your ad.
4. Define what data you need from your users
Before you determine what data you want to collect from the user (email, phone number,...), it is important to determine the goals of the entire marketing campaign.
You do not want to collect data that is of no use to you. It's also important to enforce privacy policies to ensure user data is protected.
5. Define your target audience precisely
To avoid displaying the ad to users who generally have no interest in your industry, you need to target your audience clearly and precisely.
To do this, you need to analyze the demographic and geographic data, as well as the interests of your target audience.
6. Budget and spending
Define your budget and the amount of money you want to spend on your campaign.
Since it’s recommended to run several lead generation Facebook campaigns at the same time, monitoring how each campaign is positioned - you can always play with budget, as well as change your audience, based on that you can change your audience, budget, and other settings
7. Finish creating your Lead Generation Facebook Ad
Before you finish creating and publishing your Lead Ads, check that all the information you entered is correct.
Once you are completely satisfied with the settings created, click "Publish" or "Submit" to launch your campaign.
8. Prepare a thank you message
Preparing a thank you message will give positive feedback for the completed user's action.
This message will be displayed when the user signs their information in the Facebook instant form or a separate landing page.
Facebook lead generation ads represent a unique marketing strategy that takes place on the Facebook platform.
This strategy is used to attract the attention of potential customers and establish a rapport between customers and the products and services you offer in exchange for free value, promotions, discounts, and other potential benefits.
No matter what your niche, product, or service is, a Facebook ad campaign is one of the best ways to get what you offer to a large number of people.
Turn on your creativity and imagination, and use the full potential of words, images, or videos to make your ad do the marketing campaign for you in an interesting and friendly way.