White Label AI Receptionist for Agencies

Answer every call your campaigns generate, and sell it under your brand

You already do the hard part. The ads run, the rankings climb, and the phone rings. What happens after that is usually out of your hands. The plumber is under a sink. The dental front desk is checking in a patient. The law office closed at five. The caller hangs up and dials the next business on the page.

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Why a missed call becomes your problem

Because the client blames the marketing. Close to 28 percent of business calls go unanswered nationally, and most of those callers do not leave a voicemail. You paid for the click, the call happened, and the lead still disappeared before anyone picked up.

What is an AI receptionist?

An AI receptionist answers phone calls and texts in natural conversation. It listens, asks follow-up questions, checks the calendar, and books an appointment or transfers the call based on rules your client approves. It is not a phone tree.

Which of your clients is it a fit for?

Any client whose revenue depends on the phone. Home services, dental and medspa, real estate, legal, and financial and professional services. We configure the assistant around how each business runs, so a roofer and a medspa do not sound the same.

If you already run paid search for these clients through our white label Google Ads program, the AI Receptionist is the natural next line item.

How We Partner

How the partnership works

1. Strategy call about your roster and how you want to package the service. 2. Wholesale pricing based on call volume and features. You set the retail price. 3. Client onboarding with unbranded materials. 4. Build and connect scripts, calendars, and CRM. Existing tracking numbers carry over. 5. Launch and tune as we learn how each client's callers behave.

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Why White Label Agency

Why agencies partner with White Label Agency

We've been on your side of the table. Our team has spent 15+ years running agencies, and our leadership has worked in SEM and SEO since the early 2000s. Today 120+ agencies use us to deliver work under their own brand. Our US based team handles setup and ongoing management, and we stay out of sight so the client relationship stays yours. Learn more about our team.

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Platform proof points:

Answered calls: 44% average increase after an AI assistant goes live, per CallRail Voice Assist data

Unanswered calls cut in half at Ren Marketing with Voice Assist

175% increase in answer rate at Cash4Keys after going live

Built on Voice Assist by CallRail, ISO 42001 certified and a G2 Leader

The AI Receptionist sits next to white label Google Ads and AI SEO services for agencies, so one partner can cover the full search and lead-capture program. Your client sees your brand. We stay in the background.

What results have businesses seen?

These numbers come from CallRail and from Voice Assist users. They are not White Label Agency client results. For campaign results from work we've delivered for agency partners, see our case studies.

Franco Aquino, Ren Marketing: "We cut unanswered calls in half with Voice Assist. It's made a huge difference in our lead flow." Roberto Schimmenti, Cash4Keys, noted that a single missed lead could cost the business as much as half a million dollars.

What We Deliver

What you sell, and what we handle

The service is fully white label. Your agency owns the client relationship, sets the retail price, presents the service under your brand, and shares results in your reporting. Behind the scenes we handle onboarding, call flow design, script writing, calendar and CRM connections, ongoing tuning, and unbranded materials you can put your name on. You get direct access to our team through Slack, 24/5.

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What your clients get on every call

It picks up right away, 24/7

Calls and texts are answered immediately, including nights, weekends, and holidays. Nothing waits in a voicemail box until Monday morning.

It asks your client's qualifying questions

We script the questions your client's own staff would ask. The assistant collects the job details and screens out spam, wrong numbers, and callers outside the service area or scope.

It books the appointment or hands off to a person

The assistant checks live availability against your client's scheduling rules and books during the call. When a caller needs a human, it routes the call to the right person in real time.

It sends the follow-up text

After the call, the caller gets a confirmation or next-steps text. The handoff is clean and your client's team has what it needs.

Protect the leads you already paid for

Our white label AI Receptionist puts a trained, conversational AI assistant on your clients' phone lines. It runs on Voice Assist by CallRail. Our US based team builds and manages it. Your agency's name is the only one your client sees, and you set the price.

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Call Tracking + Ads

How it connects to call tracking and Google Ads

This is where the AI Receptionist earns its keep in your reporting. Existing tracking numbers stay in place, reports show bookings instead of only calls, and the assistant works with the tools clients already use.

Existing tracking numbers stay in place

If we already manage call tracking for your client, adding the AI Receptionist is fast. There's no duplicate setup. The current tracking numbers carry over, and every call stays attributed to the campaign, keyword, or ad that drove it.

Your reports show bookings, not only calls

Because answered calls are tied back to their source, you can show clients which campaigns produced booked appointments. Conversion data can also flow back into Google Ads, so Smart Bidding optimizes toward the calls that turn into customers.

It works with tools clients already use

The assistant connects with Google Calendar, Calendly, HubSpot, Jobber, and Clio. Booked appointments and qualified leads land where your client's team already works, with no new system to learn.

Home services and Local Services Ads

HVAC, plumbing, electrical, roofing, and landscaping clients can sort urgent calls from routine ones and book service visits after the crew goes home. It's a strong pairing with Local Services Ads, where nearly every lead is a phone call.

Dental, medspa, legal, and professional

Practices can book new patients and collect insurance details while staff stay with the patient in front of them. Law firms can run consistent intake the moment a prospect calls. Advisors and lenders can qualify inquiries and schedule discovery calls.

Real estate and property management

Agents, brokers, builders, and property managers can respond to showing requests and maintenance calls at any hour, so opportunities do not sit unanswered overnight.

Revolving Around You

Common questions before you package it

An AI receptionist fixes the gap between the lead you produced and the sale your client closes. It also gives you something most agencies cannot show: proof that the calls were answered, qualified, and booked.

Can my agency resell the AI Receptionist under our own brand?

Yes. The service is fully white label. Client-facing materials and onboarding carry your agency's name, and you set your own price. White Label Agency stays in the background handling setup and management.

If you want the longer version of why this matters for agency retention, read our post on selling a white label AI receptionist.

How is wholesale pricing structured?

Wholesale pricing depends on each client's call volume, the features they need, and whether call tracking is already part of the account. We build partner pricing that leaves room for your markup.

Want to see how we price our other services first? Visit our pricing page.

Partner Support

Direct access to our team on Slack, 24/5

We communicate with our partners directly through Slack. No more sending emails and waiting for a response. Your clients get an assistant trained on their business from day one, not a generic script.

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Stop losing the leads you already paid for

Tell us about your client roster and we'll show you how to package, price, and launch a white label AI Receptionist under your brand. Want to see how we price our other services first? Visit our pricing page.

Frequently asked questions

How is an AI receptionist different from an answering service?

An answering service puts a human operator on the line to take a message or read a basic script. An AI receptionist holds a full conversation, asks qualifying questions specific to your client's business, checks real calendar availability, and books the appointment during the call instead of leaving a message for someone to return.

Will callers know they're talking to an AI?

Most callers find the conversation natural because the assistant responds in real time and handles follow-up questions. If a caller asks directly, the assistant can confirm it's an automated system and keep helping.

Can it book appointments directly on my client's calendar?

Yes. Once connected to Google Calendar, Calendly, Jobber, Clio, or another supported tool, the assistant checks live availability, books during the call, and texts the caller a confirmation.

Does it work with my client's existing phone and tracking numbers?

Yes. If your client already uses CallRail call tracking through us, the AI Receptionist is added to those existing numbers. There are no new numbers to issue, no call flow to rebuild, and campaign attribution is preserved.

What happens when the assistant can't help a caller?

Your client sets the rules. For anything outside the assistant's training, like a complex question or a caller who wants a person, the call transfers live to the right team member instead of ending.

Which platform does it run on?

It runs on Voice Assist by CallRail, which is ISO 42001 certified and recognized as a G2 Leader. Our team handles configuration and ongoing management on top of the platform.

White Label AI Receptionist for Agencies